Crearte has a long history of trade, based on values and expertise that have been passed from generation to generation.
In the past, there were not many upholsteries in Girona (Catalonia) and the area was traditionally associated with the tanning industry, a sector in which the town of Banyoles played a key role. In the early 70s, the owner of one of the most important tanneries in the city developed a new and ambitious project which involved manufacturing leather-covered furniture. After a wide search, he managed to bring together a group of craftsmen recruited from all over and who, using the raw materials provided, founded the first company specialised in the manufacture of upholstery for high-design furniture. This was the one and only company in the province to develop a product of this kind. And so it was that overnight Banyoles became a benchmark for English-style upholstered furniture and the town also became a benchmark for this product in different parts of Europe.
The team of master craftsmen started training apprentices and, in no time, many young people from the area were going to work in the company factories in order to develop the craft.
At the end of the 70s, when the factory was operating at its full capacity, the business was closed due to internal financial issues and, in the space of only a few days, all of the young apprentices found themselves without work and without a future. It was at this time that two of the the young apprentices summoned the courage and decided to continue with what they had started by founding their very own company, CREARTE. Crearte was the legacy from Spain's very first companies specialised in the manufacture of high-design upholstered furniture.
Years of successful business and developing expertise vis-à-vis the best in the trade led CREARTE to discover new markets and the company began exporting to countries such as Holland, Belgium, Egypt and even Japan. At the end of the 80s, as a result of some untimely political decisions at national level, competition from emerging countries started to cause problems for the company.
At the end of the 90s, after surviving a period that brought little success for the company, one of the partners retired and he was replaced by one of the company's best employees. Despite the situation, the new managers decided to continue with the business and relocate from the centre of Banyoles to a new building on a nearby industrial estate.
During these years of change, Crearte became a supplier to some major brands and the company became recognised both at national and European level. These were some of the company's most prosperous years, and, unfortunately, due to this success, the company's business strategy was forgotten. As a result, the company went from being a recognised brand to a manufacturer of private label goods without name recognition in the space of only a few years.
Between 2004 and 2006, retailers started to relocate production and, after a short time, Crearte's customer base had reduced considerably. It was at this time that Crearte decided to take the reins again and take the first steps towards recovering its reputation.
With strong competitors in the market at both national and international level, and having found no success with poorly defined business strategies, it was concluded that Crearte would have to focus on trade activities that would enable it to stand out, activities that no other company wanted to do, work that was exclusive and highly technical, work that involved great responsibility and high added value. Crearte launched itself into a new sector: the design and development of special projects. Since 2008, through establishing its own trading network, Crearte found itself working on high-calibre projects on a grand scale, specifically projects for widely recognised and exclusive hotels at both national and European level. Once again, Crearte became a benchmark company for quality and expertise.
At the beginning of 2011, once established as reputed special project manufacturers, and overcome by a lingering sense of nostalgia, the company decided to bring together its most successful models which served as true representations of what the company stood for. The decision to rediscover its identity and status in a forgotten sector was critical for the company, enabling Crearte to regain the position it had once held. During its recovery process, and owing to the company's open-minded approach, Crearte saw this as a perfect opportunity to develop new products with new materials, products that would respond to current needs and trends. The result of these efforts can be seen here today in the renewal of great brand which is today known as CREARTE-COLLECTIONS.
Crearte Collections was developed to meet the expectations of the changing generations. The collections are oozing with character and style and the company's expertise, being inherent in the products, is what links every piece in the collection. A new era is beginning for Crearte, a new era with new generations, who harbour the exact same hopes and desires as the two upholsterers who founded the company in the 70s.